While working at Frontier Co-op, I had the amazing opportunity to work on the new CBD line. This project was dropped onto my plate just seven days before we needed to start sending mockups to potential buyers.
Frontier CBD had a few stipulations: it needed to stand out from other products on the shelf, it had to be sophisticated rather than the usual whimsical feel of Frontier Co-op spices, however, it needed to be branded, and it needed to carry the same trust that consumers expect from Frontier's products.
For reference, Frontier Co-op spices have a chalkboard background, a "parchment" around the logo, and hand drawn elements. To create this packaging I "cleaned up" the chalkboard, choosing a slate gray, used the parchment color to create contrast, and hand drew single color botanicals for each SKU. Since these products are all placed in boxes on shelf behind a counter, I placed larger slate colored text on the parchment color so that it can be seen from a distance and will stand out next to the other brand's black packaging with white text.
