Storm Shearer Graphic Designer
319-670-8949 | stormseharercreative@gmail.com
Summary
Highly skilled graphic designer with a proven track record in packaging design, brand collaboration, and project management. Seeking a challenging position where I can utilize my expertise in redesigning product lines, collaborating cross-functionally with diverse teams, and delivering print-ready files. Committed to creating visually compelling designs that align with brand standards and effectively support marketing initiatives. Strong attention to detail, excellent communication skills, and a passion for creative problem-solving. Ready to contribute to a dynamic organization and make a meaningful impact on brand experience and visual communication.
Experiences
Freelance Graphic Designer Self Employed | 2017-Present
Worked with a diverse range of clients, including Backpocket Brewing (brand standards and packaging), Get Fresh (juice company packaging), Chew Works (branding and packaging), Greenbelt Music Festival (branding and event assets), and Frontier Co-op (social media, production design, animations, illustrations, photo manipulation, and packaging).
Conducted discovery meetings with clients to understand their specific needs and requirements. Created mood boards, logo designs, patterns, and icons, collaborating closely with clients through various communication channels such as Zoom, email, calls, and texts.
Developed landing pages for startups and designed branded social media templates to enhance ease of use and consistent posting. Created print collateral including business cards, brochures, flyers, and information cards. Established comprehensive brand guidelines for each client, ensuring visual consistency and maintaining a cohesive brand voice.
Maintained the back-end of Frontier Co-op’s online resource database using HTML and a remote server connection. Performed tasks such as uploading images, correcting spelling mistakes, and ensuring accurate linking of items.
Graphic Designer Hatch | 2021-Present
Created exclusive branding and guidelines for 13+ separate brands, including the Iowa State Fair, Aginnovation, local food brands and restaurants, local physicians and dental offices, Des Moines Area Transportation (DART), and Mechanical Sales. This involved gathering notes from strategy meetings, sketching rough logo drafts, curating mood boards and color palettes, and collaborating with project managers and creative directors.
Presented design concepts to clients through in-person meetings, and video calls. Effectively gathered feedback and asked specific questions to refine concepts and meet client expectations.
Created standardized style guides to ensure consistency and accuracy of assets across various clients. Maintained brand standards for print and digital advertisements for over 50 clients by adhering to individual brand guidelines.
Developed detailed storyboards for client videos, outlining every major scene and incorporating graphics for animation. Collaborated with the videographer, client, and creative director to achieve the desired visual style and created unique graphics tailored for animation.
Collaborated across the creative team, including the art directors, web developers, and project managers. Conducted weekly meetings and daily check-ins with team members under my direction. Coordinated tasks and assets for client presentations, utilized project management tools such as Basecamp for task assignment, and maintained open communication through Slack and face-to-face interactions.
Experience Designer Frontier Co-Op | 2018-2020
Recognized as one of the fastest promoted employees in July 2019, transitioning from Graphic Designer on Aura Cacia to Experience Designer on the Frontier Brand team. Assumed the role during the Aura Cacia creative director’s maternity leave, ensuring brand consistency amidst AC’s brand refresh and rebranding the their bath line for the Target and Whole Foods review.
Led the development and maintenance of brand guidelines for the Frontier CBD line, playing a key role in a tight turnaround of 7 days before the brand review with Sprouts. Independently created sketches, digital and physical mockups of 4 concepts, and presented them to the Frontier Brand team, R&D team, and CEO.
Established new brand standards and guidelines for the updated brand assets, including new colors, typography, and illustrations.
Utilized illustration skills to replicate the style of a previous designer and created new illustrations for products that required unique ingredients, becoming a valuable asset in expanding the brand’s offerings.
Collaborated with various teams and stakeholders, including the brand manager, web team, social media marketing team, R&D, quality team, and freelancers. Communication and collaboration took place in person, via email, and through Slack.
Skills
Collaboration and Communication
Project Management
Branding and Marketing
Attention to Detail
Creative Problem Solving
Illlustrator
InDesign
Photoshop
XD
After Effects
Education
2015-2018
Bachelor of Fine Arts
The Univeristy of Iowa
Contact
319-670-8949
stormshearercreative@gmail.com